Profile · TeraDataIQ
Learn what each visitor loves while they explore.
TeraDataIQ shows fun facts, quick questions, This or That choices, interest Tuners and "take me there" prompts inside your maps and 360 tours. Every answer builds a live interest profile, so you learn who your visitors are without a sign-up form.
What it does
The kit
- 01
Fun facts
A library of short facts about your places, each with a category, an image and a "wow" rating, shown at the right moment in a map or tour.
- 02
Quick questions
Single choice, multiple choice, a 1 to 5 scale, emoji, stars, chips or a slider. Each answer adds weight to the interests you link it to.
- 03
This or That and Tuners
Two-way choices and sliders that let visitors tune their interests, like more outdoors or more culture, in one tap or drag.
- 04
"Take me there"
Suggest a place, and if the visitor says yes the map flies to it or the 360 tour opens that scene.
- 05
Flows you design
A visual flow editor decides what appears and when: on a first or repeat visit, after a few seconds idle, near a place, on a marker click, or after several visits to one category. Limit how often each item repeats.
- 06
A live interest profile
Answers and behaviour, such as the categories a visitor keeps opening, add up to an interest profile and a persona. Answers count for more than clicks.
- 07
Styled like your brand
Prompts appear in a small pill styled with your colours and fonts, and stay out of the way of the map or tour.
- 08
Switch it on where you want
Turn TeraDataIQ on or off for each destination, each product and each individual map or tour.
- 09
Partners can add facts
Partners can add and edit fun facts about their own listing from their portal, with your approval if you want it.
Who uses it
Four ways in
- CVBs →
Find out whether visitors lean towards food, outdoors, history or nightlife while they browse your destination map, and point them to partners that match.
- Luxury Hotels →
Learn what guests are interested in as they explore the property tour, and suggest the spa, restaurant or experience that fits.
- Higher Ed →
Ask prospective students light questions during the virtual campus tour and take them to the buildings that match their interests.
Part of the loop
Works with
- TeraMaps →
Facts, questions and "take me there" prompts appear on the map.
- TeraVerse →
Prompts appear inside 360 tours and can open a scene.
- TeraPortal →
Partners add fun facts about their own listings.
- TeraConsent →
Profiles are built inside the consent your visitors give.
- TeraListings →
Facts and suggestions are tied to your listings and categories.
Questions
TeraDataIQ, answered.
What is TeraDataIQ?
TeraDataIQ is the visitor profiling tool of the Tera ecosystem. It places fun facts, quick questions, This or That choices, Tuners and "take me there" prompts inside your maps and 360 tours, and builds an interest profile from the answers.
Do visitors need to create an account?
No. Profiles start anonymous, tied to the browser, so visitors can answer without signing up.
Where do the prompts appear?
Inside TeraMaps maps and TeraVerse 360 tours. You choose which ones, and can turn it off for any single map or tour.
Will it interrupt visitors?
You decide. Each step in a flow has a trigger and a repeat limit, such as once per session or once ever, and prompts appear in a small pill rather than a pop-up.
Who writes the facts and questions?
Your team, in the Tera backoffice. Partners can also add fun facts about their own listings, with your approval.
See TeraDataIQ on your own places
Book a Demo