Measure · TeraImpact
Prove your budget, event by event.
TeraImpact brings economic-impact reporting for the events in your destination into one place, combining hotel pickup, attendance and planner surveys. It is in alpha, and builds on what TeraEvents, TeraBooking and TeraSurvey already do today.
What it does
The kit
- 01
Impact from your events calendar
TeraEvents already rolls up an estimated economic impact for the events in your calendar, using spending and attendance figures you set for each event size.
- 02
Attendance estimates
Each event gets an estimated attendance and a size, scored from its details, so the impact figures do not wait for every organiser to report.
- 03
Year over year
Compare with the same period last year, and see seasonal gaps and the mix of event categories.
- 04
A report for the board
Export a PDF with economic impact, year-over-year change, sources and categories, ready for a board meeting.
- 05
Hotel pickup from room blocks
Room blocks in TeraBooking track bookings against the rooms held for groups and events, with cutoff dates and attrition alerts.
- 06
Planner surveys
TeraSurvey sends white-label surveys to planners, with magic links and contact lists.
Who uses it
Four ways in
- CVBs →
Economic-impact figures for the events in your destination, in a report the board can read.
Part of the loop
Works with
- TeraEvents →
Event attendance estimates and the economic-impact rollup come from TeraEvents.
- TeraBooking →
Room blocks show hotel pickup for group and event stays.
- TeraSurvey →
Planner surveys go out through TeraSurvey.
Questions
TeraImpact, answered.
What is TeraImpact?
TeraImpact is the economic-impact reporting tool of the Tera ecosystem. It brings hotel pickup, attendance and planner surveys together into impact reports for each event, so destinations can show what their work is worth.
Is TeraImpact available now?
TeraImpact is in alpha. Today, TeraEvents already estimates attendance and economic impact for your events and exports a board report, and TeraBooking and TeraSurvey cover hotel pickup and planner surveys.
How is economic impact estimated today?
TeraEvents multiplies each event’s estimated attendance by spending figures you set for each event size. You can adjust those figures for your destination.
Who is TeraImpact for?
CVBs and DMOs who need to show their board, their city or their funders what events bring to the destination.
See TeraImpact on your own places
Book a Demo